Sustaining "Made in Oregon" - Not Just a Sign of the Times
At the Portland Business Journal's Sustainable Oregon luncheon at The Nines Hotel last Friday, I was leafing through the University of Oregon School of Law Green Business Initiative literature. The law school explains that the Green Business Initiative will advance Oregon's economic and environmental goals, will build on Oregon's talent, resources, and culture, and will take advantage of Oregon's natural advantages in the area of green business. I was thinking about the Oregon brand and its importance to all of us doing business here as I read in The Oregonian about the U of O's interest in changing the acclaimed and esteemed "Made in Oregon" white stag/reindeer sign. The school would like to alter this icon that sits atop its new University of Oregon in Portland campus to read: "University of Oregon." Maybe that Made in Oregon wording is more sustainable than the U of O perceives, and should be maintained. It certainly seems to fit with the concept of the Green Business Institute.
