Nike, Inc. Expands Its Considered Line
Beginning with its Spring 2009 line, Nike Inc. (NYSE: NKE) will offer for the the first time Nike Considered Design ("NCD") products in each of its six key categories: basketball, running, football (soccer), women's training, men's training and sportswear. Nike will also offer NCD products in its tennis and ACG (All Condition Gear) categories.
As the Portland Business Journal's website noted on October 28, 2008:
"The goal, accordingly to the company, is to create products while reducing the waste throughout the development process, using environmentally preferred materials, and eliminating toxics."
Nike has set admirable goals for its NCD products. 100 percent of Nike footwear will meet baseline NCD standards by 2011, all apparel will meet baseline NCD standards by 2015, and all equipment will meet baseline NCD standards by 2020. According to the Corporate Social Responsibility Newswire in its October 30, 2008 post, "Achievement of these goals would mean waste in Nike’s supply chain will be reduced by 17 percent and the use of environmentally-preferred materials will be increased by 20 percent."
In addition to being produced sustainably, Nike's NCD products will be recyclable, further reducing their environmental impact. You never know, one day you might be able to say about your favorite pair of sneakers, "LeBron won his 2008-09 NBA championship with this heel."
